Avonian Place — Windsor, NS

This was a creative partnership with the Windsor Township Business Association (WTBA). The Avonian Place mural stands as an emblem of transformation. It is a vivid portrait of optimism embedded in a process of shared creativity. It invites those who see it into  deeper communion with what we truly value. 

Many hands and hearts went into the restoration and rejuvenation of the building. It stands tall at a key intersection of a vibrant and historically significant town, a testament to its enduring presence over well over 100 years.

This is a story about community revitalization. It depicts a rich tapestry of local plants and animals, urging us to protect what we love.

NOVA SCOTIA

For some years I’ve turned down numerous projects of this sort, for reasons I’ll expand on below.  However, I have developed an inexplicably deep connection with the beautiful east coast Canadian province of Nova Scotia.  It seems impossible to stay away. 

This mural in Windsor — the birthplace of hockey — was my second big regional production. The notorious Halifax-based Freak Lunchbox Mural came in first place.



‘DIS-EASE’ — A TITANIC OF CHANGE

An undefined rheumatological condition nearly capsized my little boat repeatedly over the last five years. However, with each challenge, I found myself learning to navigate the rough waters more effectively. I’ve been exceedingly private about the experience, moving quietly through a dark cave of depression and crippling pain.  

The disfiguring inflammation of this dis-ease sapped nearly all pleasure from a creative practice, where only great pleasure once lived.  Large-scale murals a most delicious source of bread and butter —  became torturous. 

Draconian Canadian medical martial laws profoundly complicated matters. They compelled me to completely overhaul my inherited, and often deeply distorted metrics of value.  

I — like so many of us — have been sitting in a really great deckchair.  It’s been hard to fully confront the fact that this recliner has long been bolted to the deck of the Titanic.

With that realization, do you hold onto what is comfortable
and feels safe, or do you learn to swim?  



LEARNING TO SWIM

Deep healing began a couple years ago, as I came to innerstand the metaphysical root of all autoimmune dis-ease:  denial of self.

Moving forward toward balance and beauty required I learn how to love myself, perhaps for the first time ever.  

Love is not a noun, like a person, place, or thing that happens one day upon us.  It is a verb; a way of being.   

Loving, or ‘being in love’ describes an act of living fully in present time with self and others, remaining alive to the ever unfolding creative potentialities of the moment. 

COVID has shown us how profoundly our world has fallen prey to this same dis-ease of self denial. It is a spiritual crisis of a global proportions.  The way out of this mess starts from within; knowing who, what, and that you ‘are’; the eternal i:am


KNOW YOURSELF

Knowledge of self is the endlessly renewable source of our life’s vitality; the place from where healing begins.

I’ve surrendered home, studio, and most of my earthly possessions in order to get more comfortable in the water for a little while. 

With a new lease on life — vitality growing by the day — I travel nomadically from project to project as a perpetual act of faith.  

This is what brought me to Windsor.



COMMUNITY REVITALIZATION — AN ACT OF FAITH

A community coming out of a denial-of-self  moves toward revitalization.  

The process begins with individual men and women willing to surrender some measure of their own vitality to the whole.

We come into a community in order to find out about ourselves, paradoxically. 

Working within community serves as a mirror. Doing so helps us catch a glimpse of how we understand who we are, what we believe, and our place in the world. 

The more who find the courage to do so, the sooner and stronger our collective experience of community will become. 

Working in this way is an act of faith.  It is a process.  Learning to trust the process is key to shared creativity.  



PRICE TAG — YOU’RE IT

Speaking from personal experience, the health of one’s body is priceless.  In that way, how does one put a price tag on a community’s vitality?

The Avonian Place mural became a testing ground for a creative approach to painting murals. It was designed to radically explore notions of value and vitality, in service to a bigger picture.

On paper, setting relative market value(s) for a wall is a simple task.  In ‘real life’, it gets complicated, like trying to pin a price tag on the Emperor’s  new clothes. 

ART PUT TO ‘WORK’

The value of public art to a community is undeniable, as global statistics prove beyond shadow of doubt.  The full impact of these cultural artifacts is hard to measure. This is especially true when trying to account for the intangible qualities of inspiration, creativity, and cultural enrichment.

It is these intangibles that are the true gift(s) of the work I do.   



A COMMITMENT TO FLUIDITY

We immediately removed the strictly transactional aspects of exchange from the negotiation table. We replaced them with a commitment to fluidity with the WTBA. The goal was to encourage a broadly meaningful conversation about value throughout the community.

We had a good deal if the association covered material/equipment costs, along with room, board, and some gas for the tank.

It was made clear that upon project completion, the board could compensate me for my time and efforts according to their discretion.

Over five nearly unbroken weeks of daily production, the matter of an artist fee was not once discussed. 

The work simply began —  as an act of faith — in process we trust.  



BODY/BUILDING — A LABOUR OF LOVE

The old mural was falling from the wall in big sheets of peeling skin. It brought with it chunks of stucco and grout. 

Before my arrival, a significant span of premium quality weather-resistant plywood covered the old wall. This area was officially designated as the new mural’s prime lakefront real estate.

Per my books, stretching a bandaid across a dilapidated wall is like putting lipstick on a pig. If you’re going to do a job, do it right, especially within a rural community.  

DOING IT RIGHT

Thoroughness, attention to detail, and a commitment to excellence are vital to my practice. Having boycotted the use of social media many years ago. Preserving the quality of my reputation — traveling word of mouth — is crucial.

Although these qualities aren’t inherently tied to rural populations, country folk tend to embody them more than their urban counterparts. This is in large part due to a stronger sense of community.

Other important factors include the ongoing rural practice of self-reliance and making the most out of limited resources.  All of this depends on the values held in common by the community itself.  



RECONSTRUCTIVE SURGERY

As the winds and rain of the passing hurricane trailed off toward the setting sun, I plunged my entire first full week of production into an unscheduled process of reconstructive wall surgery.

Every inch of that wall (not covered in plywood) got scraped down to something solid.  Multiple buckets of grout and countless tubes of caulking were poured into every nook and cranny. This ensured the building and its new look would remain seaworthy for many more years to come.

The workload — FAR more than I’d bargained for — was beyond grueling.   When I arrived in NS, my body was still very depleted from a six-month autoimmune flareup. Chronic discomfort plagued me as I picked up the tools of my trade.  

The efforts exceeded what I had initially prepared to offer in terms of discomfort. Yet, in an odd and most beautiful way, every minute of this work became tonifying to my diseased, damaged body. Hand in hand with the wall, my body began to improve overall.

We get out of life what we put into it. 

This is the labour of love.  



CAUSE AND EFFECT

When one guy on the street cleans up his yard, it enhances the environment. Without needing to say a word, it encourages others to follow suit.

The public response to what was taking place from day one was overwhelming.  People shouted out encouragement from morning to night. They were thrilled to see this old landmark getting some love, impressed by the scale of the challenge.

One of the most frequent comments shared was along the lines of:

“Whatever they are paying you is not enough.”  

For those who took a bit longer to chat, jaws dropped to the floor. This happened when I shared that no professional fees had been discussed. I had no idea how much the town would decide to pay me for the work I was putting in. In very real ways, that wasn’t the point.

A LEAP OF FAITH

Most were in a state of bewilderment by this leap of faith. We all agree however that a shift in our personal and collective notions of value was desperately needed.

Common to all is the realization of how little change we have left in our pockets after leaving the grocery store. This was due to rising costs of hyperinflation, corporate gouging, and fragile supply chains.



METRICS OF SUCCESS

While the painting itself has come to an end, the life’s work of this mural has only just begun.  

Per my arrangement with the WTBA, I covered the meager costs of my room and board. Additionally, I received a very modest but meaningful contribution for my time and effort for this project.

The dollar amounts never really did matter at the end of the day. I exceeded all expectations in meeting my personal metrics of success.

It’s one of my great pleasures in life to watch a large-scale mural coming to life in a community, with its gently unfolding and deeply magical effects.

TIDES ARE CHANGING

Tides are changing. Too long I’ve held onto money for dear life. It has now become a cruel taskmaster, whose whip pulls pounds of flesh with every stroke. 

I will no longer work for that guy, especially now that I’m learning to swim.

Building a strong community is one of the most important investments of my time and energy. Doing so may in fact be our greatest ‘survival currency’.

Avonian place mural front and side completed



GOOD MEDICINE

The project grew from a small plywood-supported mural on one side of a dilapidated building. It is now something FAR more majestic than any had expected it to be, including myself.  

This mural has truly become a show stopping landmark of the region.  I’ll let the pictures above do the talking on that front. 

From the good folk of Windsor, there was unbelievably positive outpourings of emotionally charged feedback. Much of it was fuelled by a newly emerging sense of pride and optimism for this hard-hit town.

Windsor — through this project and many others like it — is getting the love it needs. This is a booster shot of community revitalization.  There are no silver bullet cures here…only hard work and the good medicine of patient generosity. We can no longer afford to deny ourselves, or the world around us any longer, for any reason.  

METRICS OF VALUE

A broader discussion about shared creativity and the metrics of value that directly impact Windsor’s quality of life is ongoing. This dialogue is led by individuals with beautiful souls, actively working to make such opportunities a reality for everyone.

It is my desire that the words on this page amplify and extend this process.  If this story has brought anything to your own mind and heart, please share.  I would be very grateful for your open and honest feedback.

Knowing that my actions, offered with love, might inspire you to see the world in a new light would be valuable to me.

Please get in touch if that’s been the case.



SPECIAL THANKS

My daily companion and partner in crime.  Previous owner of thisbuilding and current President of the Windsor Hockey Heritage Society. He runs a great little antique shop out of Avonian River Place.  

I you have a love for hockey, this man is a living legend you know far too little about.  He needs to write a book. It will be filled with more interesting stories on the subject than you can shake your hockey stick at.  Get on his case if you can (or dare)

The restoration work progressed at full speed under the infinitely more experienced and ever observant eyes of the Hunter.  I learned a lot about a lot from this guy. 

The current owner of the building, who is also the mastermind behind The Alternative Network (T.A.N.), where every bean counts.  

His life experience is stunningly remarkable.  I could have spent the whole NS trip in his company and conversation.  If you’re ever in the area, at least stop by his coffee shop and drink a superior brew.   This man has forgotten more about coffee than most may ever know.

I’m grateful for his generous support  of my creative ‘process’, which spread like an incurable infection across the entire surface of this building. 

This brilliant and beautiful couple kept s**t locked down for me.  Their year-round boutique hotel —  The August House — is hands down one of the finest places I’ve ever stayed.  Big thanks to Elijah for providing the mural’s spirit animal. A small green fox against sun setting purple waters in a circle.  You’ll see it now that you know.  

Heidi Gosman

For being a most amazing wall ‘assistant’, keeper of good company, and ultimately collaborator on this project. The project could not have concluded quite so successfully without her invaluable help.  I expect to see many more murals in Windsor from this lady down the road.

For your warmest WTBA invitation and hospitality. 

For inviting me into your family as one of your own, and for bringing so much wisdom and light to my plate.  


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